Insurance Web App
BriteCore - Lead Design
2020
The BriteApps team at BriteCore needed a more polished aesthetic that was web optimized for their consumer facing product.
About the Product
BriteApps is a white-labeled consumer facing product that BriteCore offers to their existing insurance carrier customers. This product allows insurance carriers to offer their customers a suite of online tools to manage their bills, policies and claims.
Users Main Job Responsibilities
Pay bills and configure pay plan settings.
View and upload documents.
File claims and monitor status.
View policy coverage.
The Design
Approach
The first problem I tackled when reevaluating the visual design of BriteApps was to provide a template that fit all of our customers’ branding, only requiring minimal assets that they already have. Then I set out to solve the existing design’s biggest flaw, its information hierarchy and navigation.
Conclusion
After testing, and refining my designs based on team and user feedback we landed on a design that:
Had an updated minimal aesthetic that is easily customized with any of our carriers branding.
Had secondary navigation so that we could break apart larger sections of information into smaller, easily digestible sub sections.
Replaced index views by utilizing the secondary navigation, providing easier navigation and clearer path of how a user got to where they are.
Was flexible enough to allow for new lines of business to be supported in the future.
That had a restructured information architecture to allow for quicker access to the most commonly performed tasks.
“Allison has a passion for solving problems that is unmatched compared to many other designers I've worked with. She brought this, and a deep range of product experience, to her work at BriteCore, where I was her manager. In almost a year of working together, she helped mature our design processes, and led up the redesign of several key pieces of our application. She also served as a mentor to several of our other designers. Allison would be a great asset for any product design team and has my recommendation! “
— Will Guldin, Design Director at BriteCore